/* VIPMarketing Insights: shares tokens, header and footer with the homepage redesign (2026-09-25). */
@import url('https://fonts.googleapis.com/css2?family=Newsreader:ital,opsz,wght@0,6..72,400;0,6..72,500;1,6..72,400&family=Inter+Tight:wght@400;500;600&display=swap');
:root{
 --paper:#FFFFFF;--mist:#F4F7FC;--navy:#123A7A;--ink:#0B1F44;--ink2:#33425F;--mute:#5E6E8C;
 --rule:rgba(11,31,68,.12);--rule2:rgba(11,31,68,.22);
 --blue:#2F5DA8;--teal:#1F9E8F;--amber:#E0A43A;--coral:#E5634D;
 --teal-ink:#14756A;--amber-ink:#8F5E0C;--coral-ink:#B23F2B;--blue-ink:#2A5396;
 --warm:#FBF7EF;--tealbg:#EDF7F4;
 --serif:'Newsreader',Georgia,serif;--sans:'Inter Tight',system-ui,sans-serif;
 --r:3px;--ease:cubic-bezier(.23,1,.32,1);--gut:clamp(16px,4vw,48px);
 --lift:0 1px 2px rgba(11,31,68,.06),0 10px 24px -14px rgba(11,31,68,.22);
 /* legacy names kept for any inline references */
 --midnight:#0B1F44;--gold:#123A7A;--ivory:#FFFFFF;
}
*{box-sizing:border-box}
html{-webkit-text-size-adjust:100%}
body{margin:0;background:var(--paper);color:var(--ink);font-family:var(--sans);line-height:1.65;overflow-x:hidden;-webkit-font-smoothing:antialiased}
img{max-width:100%}
h1,h2{font-family:var(--serif);font-weight:500;color:var(--ink);line-height:1.15;letter-spacing:-.02em}
a{color:inherit}
.wrap{max-width:1180px;margin:0 auto;padding:0 var(--gut)}

/* ---------- shared header (matches homepage nav) ---------- */
.site-header{position:sticky;top:0;z-index:40;background:rgba(255,255,255,.96);box-shadow:0 1px 0 var(--rule)}
.site-header .wrap{display:flex;justify-content:space-between;align-items:center;height:68px;gap:16px}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--serif);font-size:21px;color:var(--ink);text-decoration:none;letter-spacing:-.01em}
.brand b{font-weight:600}.brand span{color:var(--navy)}
.blog-nav{display:flex;gap:24px;align-items:center}
.blog-nav a{color:var(--ink2);font-size:14px;text-decoration:none;background:linear-gradient(currentColor,currentColor) 0 100%/0 1px no-repeat;transition:background-size .35s var(--ease)}
.blog-nav a:hover{background-size:100% 1px}
.blog-nav a[aria-current]{color:var(--ink);background-size:100% 1px}
.blog-nav .nav-cta{padding:9px 16px;border-radius:999px;box-shadow:inset 0 0 0 1px var(--rule2);color:var(--ink);background:none!important}
.blog-nav .nav-cta:hover{background:var(--mist)!important}
.back-link{color:var(--teal-ink);text-decoration:none;font-size:14px;white-space:nowrap}
.back-link:hover{text-decoration:underline}
.site-header .back-link{display:none}
.crumb{display:inline-block;margin-bottom:22px;color:var(--teal-ink);font-size:14px;text-decoration:none}
.crumb:hover{text-decoration:underline}
@media(max-width:700px){.blog-nav{gap:14px}.blog-nav a:not(.nav-cta):not(.keep){display:none}}

/* ---------- index ---------- */
.index-wrap{padding:clamp(56px,8vw,104px) 0 clamp(64px,8vw,120px);background:linear-gradient(180deg,var(--warm),var(--paper) 420px)}
.index-kicker{display:flex;align-items:center;gap:14px;border-top:1px solid var(--ink);padding-top:14px;margin-bottom:36px;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase}
.index-kicker:before{content:"";width:22px;height:3px;background:var(--amber)}
.index-title{font-size:clamp(44px,6.4vw,88px);line-height:.98;letter-spacing:-.035em;margin:0 0 20px}
.index-sub{color:var(--ink2);font-size:clamp(17px,1.4vw,19px);margin:0 0 clamp(40px,5vw,64px);max-width:56ch}
.post-grid{display:grid;grid-template-columns:1fr;gap:clamp(28px,3vw,44px) clamp(20px,2.4vw,36px)}
.post-card{display:block;text-decoration:none;color:inherit;border-top:3px solid var(--pc,var(--blue));padding-top:16px}
.post-card:nth-child(4n+2){--pc:var(--teal)}.post-card:nth-child(4n+3){--pc:var(--coral)}.post-card:nth-child(4n+4){--pc:var(--amber)}
.post-card-thumb{display:block;width:100%;height:auto;aspect-ratio:16/9;object-fit:cover;margin:0 0 18px;border-radius:var(--r);box-shadow:var(--lift)}
.post-date{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);margin:0 0 10px;font-weight:600}
.post-card h2{font-size:clamp(22px,2vw,27px);margin:0 0 10px;transition:color .2s ease}
.post-card:hover h2{color:var(--navy)}
.post-summary{margin:0;color:var(--ink2);font-size:15.5px}
@media(min-width:720px){.post-grid{grid-template-columns:1fr 1fr}}
@media(min-width:1080px){.post-grid{grid-template-columns:1fr 1fr 1fr}.post-card:first-child{grid-column:1/3;grid-row:span 2}.post-card:first-child h2{font-size:clamp(30px,3vw,42px)}}

/* ---------- article ---------- */
.article-wrap{max-width:760px;margin:0 auto;padding:clamp(48px,7vw,88px) var(--gut) clamp(64px,8vw,112px)}
.article-date{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--teal-ink);font-weight:600;margin:0 0 16px;display:flex;align-items:center;gap:12px}
.article-date:before{content:"";width:22px;height:3px;background:var(--teal)}
.article-wrap h1{font-size:clamp(34px,5vw,56px);line-height:1.04;letter-spacing:-.03em;margin:0 0 24px}
.article-hero{display:block;width:100%;height:auto;border-radius:var(--r);margin:28px 0 36px;box-shadow:var(--lift)}
.article-lede{font-family:var(--serif);font-size:clamp(20px,2vw,24px);line-height:1.45;color:var(--ink2);margin:0 0 36px}
.article-wrap h2{font-size:clamp(24px,2.4vw,30px);margin:44px 0 14px}
.article-wrap p{font-size:17.5px;color:#1F2B45;margin:0 0 18px}
.article-wrap ul,.article-wrap ol{font-size:17px;color:#1F2B45}
.takeaways{margin-top:48px;padding:26px 28px;background:var(--tealbg);border-top:3px solid var(--teal);border-radius:0 0 var(--r) var(--r)}
.takeaways h2{margin-top:0;font-size:22px}
.takeaways ul{margin:0;padding-left:20px}
.takeaways li{margin-bottom:8px;font-size:16px}
.byline{margin-top:32px;font-style:italic;color:var(--mute);font-size:15px}

/* ---------- shared footer (matches homepage) ---------- */
.site-footer{background:var(--ink);color:#AFBDD6;font-size:14px}
.site-footer .wrap{padding-top:56px}
.site-footer .fgrid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));column-gap:clamp(12px,2vw,28px);padding-bottom:40px}
.site-footer .fb{grid-column:1/5}.site-footer .fc{grid-column:span 2}.site-footer .fc.wide{grid-column:span 4}
.site-footer .brand{color:#fff}.site-footer .brand span{color:#9DB6E3}
.site-footer .fb p{margin:14px 0 0;max-width:34ch;line-height:1.6}
.site-footer h6{margin:0 0 14px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:#fff;font-weight:600}
.site-footer ul{list-style:none;margin:0;padding:0;display:grid;gap:9px}
.site-footer a{text-decoration:none}.site-footer ul a:hover{color:#fff;text-decoration:underline}
.site-footer .legal{display:flex;justify-content:space-between;flex-wrap:wrap;gap:10px;border-top:1px solid rgba(255,255,255,.12);padding:22px 0 28px;font-size:12.5px;color:#8FA0BF}
@media(max-width:900px){.site-footer .fb{grid-column:1/13;margin-bottom:32px}.site-footer .fc,.site-footer .fc.wide{grid-column:span 6;margin-bottom:28px}}
a:focus-visible{outline:2px solid var(--navy);outline-offset:3px}
@media(prefers-reduced-motion:reduce){*{transition:none!important}}

/* ---------- SEO build 2026-09-25: search, chips, breadcrumbs, FAQ, related, CTA ---------- */
.search{margin:0 0 clamp(36px,4vw,56px);max-width:760px}
.search-l{display:block;font-size:12px;font-weight:600;letter-spacing:.14em;text-transform:uppercase;color:var(--ink);margin-bottom:10px}
.search-row{position:relative}
.search input{width:100%;font:inherit;font-size:17px;padding:14px 48px 14px 18px;border:1px solid var(--rule2);border-radius:999px;background:#fff;color:var(--ink);-webkit-appearance:none;appearance:none}
.search input::-webkit-search-cancel-button{display:none}
.search input:focus-visible{outline:2px solid var(--navy);outline-offset:2px}
.search-clear{position:absolute;right:6px;top:50%;transform:translateY(-50%);width:36px;height:36px;border:0;border-radius:50%;background:transparent;font-size:22px;color:var(--mute);cursor:pointer}
.search-clear:hover{background:var(--mist)}
.chips{display:flex;flex-wrap:wrap;gap:8px;margin-top:14px}
.chip{font:inherit;font-size:13.5px;padding:7px 14px;border-radius:999px;border:0;box-shadow:inset 0 0 0 1px var(--rule2);background:#fff;color:var(--ink2);cursor:pointer;transition:background-color .2s ease,color .2s ease}
.chip:hover{background:var(--mist)}
.chip[aria-pressed="true"]{background:var(--ink);color:#fff;box-shadow:none}
.chip:focus-visible,.search-clear:focus-visible,.linkish:focus-visible,button:focus-visible{outline:2px solid var(--navy);outline-offset:2px}
.search-count{margin:12px 0 0;font-size:13px;color:var(--mute)}
.no-results{padding:28px;border-top:3px solid var(--amber);background:var(--warm);margin-bottom:32px}
.no-results h2{margin:0 0 8px;font-size:24px}.no-results p{margin:0;color:var(--ink2)}
.linkish{font:inherit;color:var(--teal-ink);background:none;border:0;padding:0;text-decoration:underline;cursor:pointer}
.post-card[hidden]{display:none}
@media(min-width:1080px){.post-grid.filtered .post-card:first-child{grid-column:auto;grid-row:auto}.post-grid.filtered .post-card:first-child h2{font-size:clamp(22px,2vw,27px)}}
.crumbs{display:flex;flex-wrap:wrap;gap:8px;margin-bottom:22px;font-size:14px;color:var(--mute)}
.crumbs a{color:var(--teal-ink);text-decoration:none}.crumbs a:hover{text-decoration:underline}
.post-faq{margin-top:48px;border-top:1px solid var(--ink);padding-top:8px}
.post-faq h2{font-size:22px;margin:18px 0 8px}
.post-faq details{border-bottom:1px solid var(--rule);padding:14px 0}
.post-faq summary{cursor:pointer;font-family:var(--serif);font-size:19px;color:var(--ink);list-style-position:outside}
.post-faq summary:focus-visible{outline:2px solid var(--navy);outline-offset:3px}
.post-faq details p{margin:10px 0 0;font-size:16px}
.related{margin-top:56px;padding-top:14px;border-top:3px solid var(--blue)}
.related h2{font-size:24px;margin:8px 0 12px}
.related ul{list-style:none;margin:0;padding:0}
.related li a{display:grid;gap:4px;padding:14px 0;border-bottom:1px solid var(--rule);text-decoration:none}
.related li a:hover .rel-t{color:var(--navy);text-decoration:underline}
.rel-date{font-size:12px;letter-spacing:.12em;text-transform:uppercase;color:var(--mute);font-weight:600}
.rel-t{font-family:var(--serif);font-size:19px;line-height:1.3;color:var(--ink)}
.rel-more{display:inline-block;margin-top:14px;color:var(--teal-ink);font-size:14px;text-decoration:none}
.post-cta{margin-top:48px;display:flex;flex-wrap:wrap;gap:20px 32px;align-items:center;justify-content:space-between;background:var(--ink);color:#C6D1E6;padding:28px clamp(20px,3vw,32px);border-radius:var(--r)}
.post-cta h2{color:#fff;margin:0 0 6px;font-size:clamp(22px,2.4vw,28px)}
.post-cta p{margin:0;color:#C6D1E6!important;font-size:15.5px!important}
.post-cta .post-cta-k{font-size:11px!important;letter-spacing:.14em;text-transform:uppercase;font-weight:600;color:#9DB6E3!important;margin-bottom:8px}
.post-cta-btn{display:inline-flex;padding:13px 24px;border-radius:999px;background:#fff;color:var(--ink);text-decoration:none;font-weight:500;white-space:nowrap}
.post-cta-btn:hover{background:var(--mist)}