AI go-to-market automation

Go-to-market automation that finds the accounts worth your time.

Go-to-market (GTM) automation is software that handles the research, targeting and first drafts behind new business, so your team spends its hours on client conversations. Describe your ideal customer or upload a list. VIPMarketing scores the market, watches for buying signals like news, hiring, expansion and filings, removes anyone you can't or shouldn't pitch, and drafts personal outreach in your voice for you to approve.

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01The researchPublished studies, cited

Why teams automate this work.

28%of a sales rep's week is spent actually selling. The rest goes to admin, research and data entry.Source: Salesforce, State of Sales, 5th ed. (2022)
5-15%of total marketing spend: McKinsey's estimate of the productivity value generative AI could add to marketing.Source: McKinsey, The Economic Potential of Generative AI (2023)
25%faster task completion for consultants using AI, with 12% more tasks finished.Source: Dell'Acqua et al., Harvard Business School / BCG field study (2023)
02How it worksYou approve every step

From ideal customer to booked meeting.

  1. i.

    Find the accounts that fit

    Describe your ideal customer, or upload a list. The engine scores the market and removes anyone you can't or shouldn't pitch.

  2. ii.

    Know why they need you now

    Buying signals like news, hiring, expansion and filings are matched to your own past work, so every message has a reason.

  3. iii.

    Open the door the right way

    Personal outreach drafted in your voice lands in your own inbox or LinkedIn. Nothing is sent until a person approves it.

Questions, answered

What is GTM automation?

Go-to-market automation uses software to handle the repeatable work behind new business: researching accounts, spotting buying signals, drafting first outreach and logging activity in the CRM. People keep the client conversations and the approvals.

How does VIPMarketing find accounts that fit?

You describe your ideal customer or upload a list. The engine scores the market, watches for buying signals like news, hiring, expansion and filings, and removes anyone you can't or shouldn't pitch.

Does VIPMarketing send outreach on its own?

No. Outreach is drafted into your own inbox or LinkedIn, and nothing is sent until a person on your team approves it.

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